How to Design Custom Packaging for Your Products

5 minutes, 27 seconds Read


Creating packaging doesn’t have to be scary. It’s a lot easier than ever to design Custom Packaging that looks amazing and won’t break the bank. But as a designer, you know that there’s still a lot of work that goes into the process. The best packaging doesn’t just incorporate a logo or brand colors. It tells a story and creates the overall aesthetic of a brand.

As a designer, you deliver a brand’s message through your work. 2D design skills can carry over to 3D products like product packaging. Even though these skills overlap, you need to be aware of the technical nuances involved in 3D packaging design. Let’s explore the designing process.

The Designing Process:

Let’s dive into each point and explore them in detail!

1. Understand your brand:

When designing custom packaging, it’s crucial to have a clear understanding of your brand. Start by defining your brand identity, which includes your brand values, mission, and target audience. This will help you create packaging that aligns with your brand image and resonates with your target customers. Consider the overall tone and personality of your brand, as well as the emotions you want your packaging to evoke.

2. Set objectives:

Before diving into the design process, it’s essential to set clear objectives for your affordable custom packaging. What do you want to achieve with your packaging? Do you want to enhance product visibility on store shelves, protect your products during shipping, or create a memorable unboxing experience for your customers? By defining your objectives, you can ensure that your design choices align with your goals.

3. Research and gather inspiration:

To create unique and eye-catching custom packaging, it’s helpful to research and gather inspiration from various sources. Look for inspiration from other successful brands, packaging trends, and design platforms. Explore different styles, colours, materials, and shapes that resonate with your brand and product. This research phase will help you generate ideas and spark your creativity.

4. Sketch and conceptualize:

Once you have a clear understanding of your brand and objectives, it’s time to start sketching and conceptualizing your packaging design. You can use traditional sketching techniques or design software to create more detailed visual representations of your ideas. Consider the size, shape, and structure of the packaging, as well as the graphics, typography, and imagery that will be used. This stage allows you to explore different design options and refine your ideas.

5. Select suitable materials:

Choosing the right materials for your custom packaging wholesale is crucial. Consider factors such as product protection, sustainability, and cost-effectiveness. Select materials that align with your brand values and provide the necessary durability and functionality. For example, if sustainability is important to your brand, you might opt for eco-friendly materials or consider using recycled or biodegradable options.

6. Create prototypes:

When it comes to designing custom packaging for your products, creating prototypes is an essential step in the process. Prototyping allows you to bring your design ideas to life and test them in a tangible form. It helps you visualize how your packaging will look and function in the real world.

Prototyping allows you to make any necessary adjustments or refinements to your design before final production. It allows you to identify any potential issues or challenges and address them early on. This iterative process helps you achieve the best possible packaging solution for your products.

There are various ways to create prototypes, depending on your resources and the complexity of your design. You can use 3D modeling software to create virtual prototypes or opt for physical prototypes made from materials such as cardboard, foam, or 3D-printed components.

7. Finalise the Design :

When it comes to designing affordable custom packaging for your products, finalizing the design is a crucial step. This is where you make all the necessary decisions and adjustments to ensure that your packaging meets your requirements and aligns with your brand image.

By finalizing the design, you are one step closer to having custom packaging that not only showcases your products but also enhances the overall customer experience. It’s an exciting and important stage in the process, as it sets the foundation for the production and launch of your products.

Find a Reputable Manufacturer:

When it comes to finding custom packaging suppliers for your packaging, there are a few steps you can take to ensure you make the right choice. Here’s what you can do:

1. Research and gather information:

Start by researching different manufacturers that specialise in customized packaging. Look for companies that have experience in your industry and have a good reputation for producing high-quality packaging. You can use search engines, online directories, or industry-specific forums to find potential manufacturers.

2. Read reviews and testimonials:

Look for reviews and testimonials from other businesses who have worked with the manufacturers you are considering. This will give you insights into their reliability, quality of work, and customer service. Pay attention to both positive and negative feedback to get a balanced perspective.

3. Request samples:

Contact the manufacturers and request samples of their previous work. This will allow you to assess the quality of their packaging firsthand and see if it aligns with your expectations. You can also check for any specific features or customization options that you require for your products.

4. Check certifications and credentials:

Verify if the manufacturer has any certifications or credentials that demonstrate their commitment to quality and ethical practices. Look for certifications related to environmental sustainability, such as FSC (Forest Stewardship Council) certification for responsible sourcing of materials.

5. Pricing and terms:

Request quotes from multiple manufacturers and compare their pricing and terms. Keep in mind that the cheapest option may not always be the best in terms of quality and reliability. Consider the overall value you will receive for your investment, including factors like durability, customization options, and customer support.


Designing customized packaging does require some “thinking outside the box.” Remember, designing this packaging is more than simply deciding what goes on your packaging. We’ve covered the fundamentals of designing custom packaging to help you better understand everything involved in the process. Here’s a brief outline of the main stages you’ll need to remember:


Choose your box style

Types of packaging

Choose the right material

Outline of the standard production process

Prepare your artwork

Prepress and Tooling

Different methods of printing

Finishing your packaging


We’re happy to help and guide you through the process at The Custom Boxes so your design comes out perfect every single time.

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