Exhibition Stand Builder in Lyon
Exhibition Stand Builder in Lyon

What Elements Should an Exhibition Stand Builder in Lyon Include to Attract Local Population?

4 minutes, 21 seconds Read

Lyon is located in the Rhône Valley in eastern central France. It is one of the largest metropolitan areas in the country with a population of over 2 million. It is also the third largest city in France.


Lyon hosts hundreds of exhibitions and trade shows annually. The city provides excellent opportunities for businesses to promote their products and services to locals.


However, to maximize visibility and draw crowds, exhibition stand builders in Lyon must incorporate certain key elements into their booth designs: they must be catered specifically to the local population such as:


Understand Lyon’s Culture and Heritage:

Lyon is internationally renowned as the culinary capital of France with a rich food culture. Incorporate elements that highlight Lyon’s gastronomic heritage into your exhibition stand design.


Display foods unique to the region like quenelles, poulet de Bresse or pralines. You can even offer sample tastes. Additionally, don’t forget to promote Lyon’s status as the birthplace of French nouvelle cuisine.


Another large part of Lyon’s identity is its historical center, which contains some of the best-preserved medieval streets and Renaissance architecture in Europe. Add visuals showing Lyon’s iconic landmarks like Notre-Dame de Fourvière Basilica and Vieux Lyon district to your booth. Tapping into Lyon’s proud culture and history is sure to capture locals’ interest.


Promote Sustainability:

The French put a strong emphasis on sustainability and environmental protection. According to recent surveys, over 75% of French citizens view climate change as a major threat. As such, position your exhibition stand construction in Lyon as eco-friendly to appeal to local sensibilities.


Use recycled and biodegradable materials in your exhibition stand construction. Incorporate elements like solar panels, energy-efficient LED lights, and recycled paper brochures. Provide information highlighting your sustainable practices and certifications.


You can even organize giveaways made from environmentally friendly materials. Locals will appreciate your commitment to reducing waste and carbon footprint.


Highlight Local Partnerships:

Emphasize any partnerships and collaborations your company has formed with businesses, associations, or educational institutions based in Lyon or surrounding. Feature logos of your local partners prominently on your booth. Highlight how your products or services benefit the Lyon community and economy.


If possible, invite representatives from your Lyon partners to attend the exhibition, where they can interact directly with audiences. Making connections to the city in this way demonstrates your investment in the area and its residents. It also fosters a sense of community support among visitors.


Cater to Family Audiences:

Many exhibitions in Lyon fall on weekends, allowing families to attend together. With over a quarter of Lyon’s population under the age of 25, don’t overlook the young demographic.


You can custom stand design in Lyon with interactive and educational elements into your stand that appeal to children and parents alike. Hands-on activities, competitions, and giveaways especially catered for kids help keep their attention.


Consider adding a kids’ corner or hosting drawing contests. You may also offer discounts or special offers for families. Making your booth fun and engaging for all ages will increase time spent and draw repeat visitors with children.


Highlight Local Talent:

The Rhône-Alpes is renowned for its local artisans who create handicrafts using traditional techniques. Feature items from Lyon-based artists, designers, furniture makers, and culinary specialists in a dedicated space in your booth. Rotating displays keep it fresh. Not only does this help promote cultural products unique to the region, but it also reinforces your commitment to the local economy.


Consider commissions or collaborations directly with artisans as well. This personal touch helps strengthen community bonds. Audiences seeking authentic regional gifts will appreciate you highlighting local talent.


Leverage French Communication Styles:

The French communication style differs slightly from other cultures. Opt for a clean, sophisticated, and minimalistic design for your display for trade show within your booth space.


Focus on key messages through impactful visuals and limited text. Display information vertically instead of horizontally. Leverage the aesthetic appeal of typography, positive spacing, and symmetry in your layout.


Have brochures, signs, and demos delivered by well-spoken representatives in clear, jargon-free French. Making subtle adjustments to suit local preferences helps boost reception and understanding among French audiences.


Utilize Online Promotion:

While ensuring your on-site presence attracts attention, don’t forget about digital and social media promotion leading up to the exhibition. Over 90% of French internet users are active on social platforms.


Create targeted Facebook posts and Instagram stories highlighting your participation. Partner with local Lyon influencers and blog pages for promotions. Drive people to your website through on-platform ads optimized for the French market.


Make sure your website is fully translated into French and optimized for French search engines. Pre-event online visibility helps raise awareness and generates buzz among local residents, translating to more foot traffic at the show.



By incorporating these key elements in their exhibition stand designs in Lyon, builders can effectively attract local audiences and community. Tapping into the above-mentioned pointers suited to the French population helps maximize visibility and drive engagement.


With strategic pre-event promotions as well, exhibition stands can become an impactful platform for businesses. They can promote themselves to residents of Lyon, France’s gastronomic capital.

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