The global texture paints market size stood at USD 12.33 billion in 2022. The market revenue is anticipated to rise from USD 12.86 billion in 2023 to USD 17.74 billion by 2030, registering a CAGR of 4.7% from 2023 to 2030.
Texture painting is a technique used in digital art, especially in 3D modeling and digital painting, where artists apply textures directly onto 3D models or 2D canvases to create detailed surfaces that mimic real-world materials or add artistic effects.
Here’s a basic overview of the process:
- Preparation: Before texture painting, you need a 3D model or a canvas ready for painting. In 3D modeling, this often involves UV unwrapping, which is the process of flattening the 3D model’s surface into 2D space so textures can be applied accurately.
- Choosing Brushes and Textures: In digital painting software like Blender, Substance Painter, or Photoshop, you select brushes and textures suitable for the effect you want to achieve. These can range from natural textures like wood or stone to artistic brush strokes.
- Painting: With your tools selected, you start painting directly onto the model or canvas. You can layer different textures and colors to build up complexity and detail. Artists often use a combination of brushes, masks, and blending modes to achieve the desired results.
- Refinement: After laying down the initial textures, artists refine their work by adjusting colors, adding highlights and shadows, and fine-tuning details to make the texture look realistic or stylized, depending on their artistic goals.
- Exporting: Once satisfied with the texture, it can be exported and applied to the 3D model in rendering software like Blender, Unity, or Unreal Engine. In some cases, the painting software might have direct integration with 3D modeling software, making this process smoother.
Texture painting is a versatile technique used in various industries, including gaming, animation, film, and product design. It allows artists to add depth, detail, and character to their creations, making them visually compelling and realistic.
The increasing need for specialized coatings to create a textured surface on walls or other surfaces is driving the demand for texture paints. They have different forms, including coarse, medium, or fine textures.
Segments
Increased Demand for Acrylic Resins due to their Versatile and Durable Properties Propelled Segment Growth
On the basis of resin type, the market is bifurcated into acrylic and others. The acrylic segment secured the larger texture paints market share. Increased demand for acrylic resins due to their versatile and durable properties is driving segment growth.
Rising Adoption of Water-based Technology due to Its Advantages Boosted Segment Growth
By technology, the market is classified into water-based and solvent-based. The water-based segment dominated the global market. The segment growth is attributed to its advantages, such as quick drying and easier application.
Rising Need for Interior Decoration to Fuel Segment Growth
Based on product type, the market is segregated into interior and exterior. The interior segment is set to rise at a higher CAGR over the forecast period. Rising demand for texture paint arts for interior decoration is propelling the segment expansion. Increasing preference for a unique and visually appealing surface is also supporting segment expansion.
Increased Demand for Personalized and Customized Home Décor FosteredResidential Segment Growth
In terms of application, the market is categorized into residential and non-residential. The residential segment accounted for a significant market share. Increased demand for personalized and customized home décor is propelling segment expansion.
From the regional ground, the market is classified into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Drivers and Restraints
Rising Demand for Texture Paints due to their Superior Properties to Augment Market Progress
Increasing demand for texture paints to provide durability and resistance to wear and tear is projected to boost market growth in the coming years. The textured finish can assist in concealing minor imperfections on surfaces, offering long-lasting and visually appealing coatings. Surging demand for aesthetic appeal in residential and non-residential spaces is accelerating market expansion. Growing preference for these paints over regular paints as they have better coverage and hide blemishes more effectively is augmenting the market expansion. Rapid integration of texture painting techniques to improve living or working spaces due to their superior properties is fueling market growth.
Texture painting is used in various fields and for various purposes, including:
- 3D Modeling and Animation: In 3D modeling and animation, texture painting is used to add surface details to models, such as skin textures for characters, weathering effects for objects, or environmental textures for landscapes. It helps to create more realistic and visually appealing 3D scenes.
- Game Development: Texture painting plays a crucial role in game development. Game artists use it to create textures for characters, props, environments, and other elements of the game world. Textures can range from realistic to stylized, depending on the art direction of the game.
- Film and Visual Effects: Texture painting is used extensively in film and visual effects to create textures for characters, creatures, environments, and special effects. It helps to integrate CGI elements seamlessly into live-action footage and enhance the overall look and feel of the film.
- Architectural Visualization: Architects and designers use texture painting to add realistic textures to 3D models of buildings, interiors, and landscapes. This allows clients to visualize architectural designs more accurately and helps in presenting architectural concepts convincingly.
- Product Design: Texture painting is used in product design to create realistic prototypes and visualizations of products before they are manufactured. It helps designers to showcase product details, materials, and finishes accurately.
- Digital Art and Illustration: Texture painting is also popular among digital artists and illustrators who create artwork for various purposes, including concept art, character design, and matte painting. It allows them to add depth, texture, and atmosphere to their digital paintings.
Some common software tools used for texture painting include:
- Blender: Blender is a popular open-source 3D modeling and animation software that includes powerful texture painting tools.
- Substance Painter: Substance Painter is a dedicated texture painting software widely used in the game development and film industries for its advanced features and procedural texturing capabilities.
- Mari: Mari is another professional texture painting tool used in film and visual effects production for its ability to handle extremely high-resolution textures and complex projects.
- Photoshop: While primarily known as an image editing software, Photoshop also offers texture painting capabilities and is often used by digital artists for texturing.
These tools provide artists with a wide range of brushes, materials, and procedural effects to create detailed and realistic textures for their projects.
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